Center Parcs Welcome Box
Sampling at Center Parcs
From our perspective, it is important to sample when the consumer has the time and the need.
This has led to our strategic sampling concept at Center Parcs, where we focus on families with children.
The Center Parcs Welcome Box has two different editions: The Summer Box and the Winter Box, where appearance and content match the season and from the products in the Welcome Box a link with the activity calendar of Center Parcs can be made. Here you can think of Water Games on the Beach, Beach Activities or a Barbeque workshop and for the winter edition you can think of activities like the Winter Wonderland Market and the Christmas and New Year activities
75,000 Welcome Boxes from each edition are distributed at the 9 Center Parcs parks in the Netherlands and 25,000 in the 3 parks in Belgium.
All these boxes are packed with great care and love by WSW company Patijnenburg.
Sampling at Center Parcs
The Welcome Box will be presented to all Center Parcs visitors in the Netherlands. An ideal moment to experience your brand.
It is possible to add an advertisement, recipe or advertisement to the Welcome Box brochure. This will raise even more attention to your brand.
We collect consumer insights through our online feedback program. This makes it possible to measure and compare the experience of your brand.
Over the years we have collected results from more than 100 products within 30 product categories. In this way we can give a good picture of the expectations of a sampling campaign at Center Parcs.
The feedback program consists of 2 parts. On the one hand, at the time of use of the product and, on the other hand, after 6 months.
Feedback at the time of use.
Through our online feedback program we ask the following questions:
- Have you or someone else used the following products?
- What did you think of it?
- Did you know the product?
- Are you considering buying this product in the future?
We measure usage, product valuation, product awareness and repeat purchase intent.
Feedback after 6 months
After 6 months we ask a few more questions to see if there has actually been a repeat purchase by means of the following questions:
How often have you purchased this product in the last 6 months?
How often did you buy this product before you received the Welcome Box?
Did you also buy the product if you had not come into contact with it this way?
We measure the number of sales after 6 months compared to the time of sampling and the extra percentage of consumers who have tried the product by sampling.
SOCIAL WORK BUSINESS
The packing takes place at WSW company Patijnenburg in Naaldwijk.
For the employees this is one of the nicest projects to work on.
Every day, nearly 1,000 Welcome Boxes are packed by the employees of the social workshop.
Daniël says: “I think it’s fun (working for Center Parcs or packing the Welcome Boxes). I have been doing this work for a long time but the work always varied “.