Lime Factory has set up a sampling campaign for Blue Band at Bakker Bart, at all locations throughout the Netherlands. Blue Band with butter combines good vegetable oils from Blue Band with the delicious taste of butter.
Blue Band is delicious and spreadable on bread for the whole family. The samples were distributed at Bakker Bart, at all locations throughout the Netherlands.
The samples were distributed in the Bakker Bart bag. When purchasing the bag, the consumer receives 12 products, including Blue Band with butter. The promotion is communicated through a large wall poster and shelf card with the bags and also through a post on Facebook.
Consumers are happy with the promotion. For example, a consumer says: “This will be delicious!”