Lime Factory has set up a sample campaign for Lenor at various sports retail stores throughout France. Lenor Unstoppables is a scent booster for your laundry, especially suitable for sportswear.
From now on, sportswear can also smell great. Lenor Unstoppables is a scent booster especially suitable for sportswear! The scent booster has a wonderful scent, allowing you to experience a long-lasting freshness. It gives clothing no less than 12 weeks more freshness in your closet.
The samples were distributed at various sports retail stores throughout France. It concerns the following stores:
When purchasing sportswear, consumers receive a free Lenor Unstoppables Fresh sample. The sampling campaign has been communicated through a flyer and counter standard, where a win action is communicated as well.
The employees are very enthusiastic about the promotion. And consumers see it as a gift, they are very happy with it. Consumer responses are:
“I tested the Lenor Unstoppables, very nice surprise! The odors have decreased considerably after a single wash. The effect is not exactly the same on every item of clothing (less effective on my sports bra). I plan to buy it tomorrow!”
“I have received a copy in my sports store, it is the fresh scent that I love, and I have always used it ever since!”