Lime Factory has set up a sampling campaign for Lipton at Van der Valk in Belgium. Lipton Ice Tea Green is a deliciously refreshing drink, without preservatives and colorings.
Lipton Ice Tea Green is a refreshing carbon-free soft drink based on green tea. It is partly sweetened with sweetener of natural origin. Moreover, it is low in calories.
The samples were distributed at Van der Valk hotels in Belgium. In every mini-bar, there is a chilled can of Lipton Ice Tea Green. On the table, there is a table card and coupon. On the table card is a win promotion for consumers communicated. With the coupon, the consumer receives a 1 euro discount for the next Lipton purchase.
Various Van der Valk locations have indicated that the employees are very enthusiastic about the promotion. Consumers are also enthusiastic.
We have been told by consumers:
“I was pleasantly surprised when I saw that there was a can of Ice Tea Green in the minibar!”
“Delicious, finally an Ice Tea without bubbles.”
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.