Lipton Ice Tea Green at Vero Moda and Sneakershops
Lime Factory has set up a sampling campaign for Lipton at Vero Moda and Sneakershops. Lipton Ice Tea Green is a delicious refreshing drink, without preservatives.
Lipton Ice Tea Green is a wonderfully refreshing iced tea, suitable for every moment of the day. Moreover, it is low in calories. The samples have been distributed at Vero Moda and various Sneaker shops, such as Bruut, The Athlete’s Foot and Sneakerdistrict.
With every purchase the consumer receives a chilled can of Lipton, including a flyer. The Consumer Insights Application including win promotion is communicated on the flyer.
Vero Moda and various sneaker shops have indicated that the employees are very enthusiastic about the promotion. Consumers also enjoy receiving a free sample.
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.