Lime Factory has set up a sampling campaign for Blue Band with various greengrocers throughout the Netherlands. Blue Band Finesse for cooking Lactose free has been developed for anyone who loves the full taste of dairy but has a lactose intolerance, or preferably cooks lactose free.
Blue Band Finesse for cooking Lactose free can be used to prepare tasty dishes for the whole family. Blue Band Finesse for cooking Lactose free is also made with vegetable oils.
The samples were distributed to various greengrocers throughout the Netherlands, such as Deli-Deux, Cees Hakkert and De Blauwe Bes. The sampling campaign was communicated through a counter standard. We received very positive reactions from the employees of the greengrocers. They say: “It is very nice to give our customers some extras. And they are pleasantly surprised!”
We can conclude that the Blue Band Finesse samples are a huge success. For us a successful sampling campaign.