Lime Factory has set up a sampling campaign at various bakeries in Belgium for Naked. Naked juice is a healthy fruit smoothie, available in different flavors. Naked consists of 100% juice, with no added sugars.
Naked juice’s best-selling flavor consists of 10 ingredients and is full of vitamin A and vitamin C.
The samples were distributed to bakers throughout Belgium, such as Bakerij van Mechel and Bakkerij Smouts. With every purchase the consumer receives a free sample Naked including flyer. The promotion is communicated via a counter standard and flyer.
Employees are very enthusiastic about the promotion. Consumers are pleasantly surprised when they receive a sample for free:
“The promotion with Naked is going well. The customers think it’s great to get Naked, they are obviously very positive”.
“Employees like to give away, it is nice to please customers”.
“Delicious juice, it looked a bit greenish, but it was delicious”.
“All gone, they were tasty. Customers also thought it was very tasty, there were a number of ‘anti-sugar’ customers, they didn’t have to. We used the nice counter display and all the customers also received the leaflet “.
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.