Lime Factory produced a sampling campaign for Olvarit at baby parks and in baby shops. This involved a squeeze bag with different flavors, such as apple or banana.
A fruity healthy snack for babies in the summer. The squeeze pouches from Olvarit contains only natural and pure ingredients. Olvarit squeeze pouches are intended for children from 6 months to 17 months. In the case of baby shops, shoppers were sent a free sample with their order. We sampled this at the following baby shops:
In order to reach this target group in the most optimal manner possible, stores set up a counter display, while baby Park placed the counter display on their Instagram page.