Lime Factory has set up a sampling campaign for Remia in various greengrocers throughout The Netherlands. Remia French dressing is delicious on lettuce or raw vegetables and is very popular in France.
Remia French Dressing Naturel is a delicious dressing for lettuce or raw vegetables. The dressing owes its distinctive fresh sour taste to Dijon mustard and white wine vinegar. This combination is typically French.
The target group that Remia wants to reach with this campaign is younger people who pay attention to their health and who have some culinary affinity.
To reach this target group in the best way possible, the samples were handed out to several greengrocers throughout The Netherlands.
When purchasing a salad or salad ingredient in the store, the consumer receives a free bag with Remia French dressing, together with a leaflet for a win-promotion. This was made visible by means of a counter display.