With every purchase in the store, the consumer was offered a free sample, together with a flyer. There was a counter stand in the branches to offer information about the promotion. In addition, the flyer contained an announcement of the feedback program asking for, among other things, product valuation and repeat purchase intention.
The results of this campaign were impressive. Consumers said:
- “With my purchase at the Vero Moda I received a free sample. Just give it a try! Immediately went to the Etos to get a package. And thanks to my discount coupon I also got a 25% discount on this! Great product!”
- “I actually always use razor blades from a different brand. But I must say that after this experience I will most likely switch. I think this is a great product! Well done!”
- “Got it at the Vero Moda and tried it out the same day! Wow, this is a great razor blade, because you can shave both ways you know for sure that you will be wonderfully smooth .. My legs have never been so smooth. I the Wilkinson !! “